We created Founders in 2012 because we strongly believed there was a better way to build tech companies.

Our vision then and now is to refine a model that enables us to co-found successive companies on a single platform that gets smarter with each success and failure

We believe in launching early and iterating fast, knowing that failing is just part of the process on the road to success.

Our Team





Ulrik Trolle


Stefano Zorzi


Dixie Wikholm


Peter Heering


Sarah Gill

Brand & Community Building

Sebastian Stockmarr


Simon Sylvest


Sara Jensen

Office Manager

Joshua Karjala-Svendsen



Are you a VC?

No, we build companies. We do have a fund though, which we use to invest in our companies to help them scale.

Are you an incubator?

No. But we do specialise in taking companies from zero to traction.

Are you an accelerator?

No. But we do specialise in taking companies from zero to traction.

How do you describe what you do?

We build companies from scratch and scale them as independent companies when they gain traction. We also invest in them.

Will you invest in my company?

Perhaps! If we are excited about solving the same problem and share a vision on how to do it.

Where do your ideas come from?

Usually from problems we have faced at work or in life, such as the pain of expense reports, finding a place to live in a new city or managing finances as a freelancer.

How do you find the co-founders for your companies?

Part of our process in exploring new projects is to seek the advice of as many brilliant people as possible. Sometimes they fall in love with the mission and join us on it. Other times we simply put out job posts which you can find on our Join Us page.

Press kit

A collection of our logos and marks. For special requests/questions contact Sarah, our Head of Brand & Community.

Founders Color Codes
Download Presskit zip

Presskit contains team photos and the Founders logo.

Sign up for quarterly[ish] newsletters with milestones, articles and careers from our portfolio

Inline CSS